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Hi, I’m Karolina, architect in the past

Designing digital products for small businesses and startups

now

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Featured projects

Triplyfy editor screen

Custom GPT Travel Planner Product Design from 0→1

From idea to launch, helping travelers plan smarter with AI-powered itinerary builder. As a designer cofounder, I led the end-to-end UX/UI design, working with two engineers to turn our idea into a live product.

0-1 design
MVP
Web App
Case study
Try the Planner 🏞️

SoCoders – Social Platform for tech professionals

Making networking useful. I conducted a UX review and proposed design improvements within the platform’s constraints. Instead of rebuilding, we focused on refining navigation, streamlining user flows, and adding a dashboard to highlight key features, making the app easier to use.

UX-audit
Redesign
IA
Web App
Coming soon

AgileBrain – Emotional assessment tool

Streamlining how users understand themselves. Analyzed the existing assessment flow and reduced cognitive load, simplifying the experience while keeping the science intact. Improved efficiency, making it easier for users to complete assessments without friction.

UX-audit
Flow optimization
Assessment tool
Coming soon

Linen N Love – Giving linens a second Life

Making giving back seamless. As a design volunteer, I reviewed existing wireframes and redesigned the volunteer journey, making it easier for high school students to connect with hotels donating linens to shelters. Focusing on clarity and ease of use.

UX-audit
Web App
Coming soon

Websites

N-translogistics-business website

Ntranslogistics.com

EdPlatfrom landing page

SoCoders landing page

Iodent clinic-marketing website

pechersk.iodent.dental

About me

Design approach

I design at the intersection of user needs and real-world constraints, where business goals, usability, and creativity all have to play nice.

My process blends Design Thinking with common sense, iteration, and a healthy dose of curiosity.

Beyond the canvas

Nothing is more satisfying than layout nested inside auto layout so

you can align while you align

3 adjectives latte,

Larry [at Starbucks]: Some vanilla bul***it, latte cappa-thing

rewatching Lord

of the Rings and

micro animations

my not-so-secret recipe for happiness

My skill set

UX Design
UI Design
UX Research
Webflow development
Design systems
Prototyping
Analytics
HTML/CSS
Editing "Borrowed" JS
9/10

UX Design

Core strength. Confident leading end-to-end UX workflows — from discovery to high-fidelity flows. Focused on usability, clarity, and structure across responsive systems.

8/10

UI Design

Confident creating modern, scalable interfaces, applying typography, layout, and hierarchy to make interfaces not only usable but visually engaging.

7/10

UX Research

Conduct practical research using competitor analysis, review mining, and forum scanning. I’ve led user interviews and use analytics to identify UX issues to inform design.

7/10

Webflow development

Build responsive, high-fidelity sites with strong desktop performance. Use basic HTML/CSS and lightweight JS for microinteractions. Learning and integrating Lumos methodology. Confident integrating tools like Google Analytics and Hotjar to support product goals.

6/10

Design systems

Built lightweight systems with tokens and components in projects. Comfortable structuring and maintaining reusable libraries, using variables and auto layout.

6/10

Prototyping

Comfortable building realistic flows with smart animations and interactive component states. Useful for testing, dev handoff, or just making ideas feel real.

5/10

Analytics

Use Google Analytics, Hubspot, and Hotjar to uncover UX friction through heatmaps and session recordings. Contributed to defining tracked events to align insights with design goals.

5/10

HTML/CSS

Comfortable with structure, flexbox, and CSS grid. I don’t write complex front-end from scratch, but I can edit layouts, fix issues, and collaborate with devs effortlessly.

2/10

Editing “Borrowed” JS

I don’t write or fully understand JavaScript, but I can find working snippets, drop them into my projects, and tweak them with help from ChatGPT. I'm open to diving deeper if needed.

Tools

Figma

Figjam/Miro

Webflow

Notion

ChatGPT / Gemini

Hotjar

Hubspot

Google Analytics